About Measurable Marketing

Welcome to my site! I am Claire I Powell and I set up Measurable Marketing Projects in April 2008. Measurable Marketing Projects is a sole tradership company registered in Amsterdam, The Netherlands where I live, work and call home, despite being English.

Why I set up Measurable Marketing Projects?
I believe that some time in the future all marketers will have to be responsible to business and society and once and for all shake the negative image that holds the profession back. 

Marketers will need to be responsible and accountable to the business [and society] and show the measurable results of the company's investment. Today marketers are still very wasteful and don't know [or worse, don't bother to find out] what is working and not working with the budget they are given.

Measurable Marketing Projects offers interim marketing management and international marketing projects, where a measurable result is required in a short space of time. Read more information about the solutions offered by Measurable Marketing Projects.

My focus is analyzing before prescribing creative solutions, with the left and right brain working side by side. 

"If you can't measure the impact of your marketing spend, don't spend it!"

Which industry do I focus on?
I have experience of marketing in a broad range of industries including professional services, travel, consumer electronics, chemicals, education, but the sport world has stolen my heart more recently. The sports sector is being forced to become more professional and commerical and because of this there is more demand for commercial marketers with experience and best practices learned outside the sports world. View my profile on Linkedin.com