Tuesday 13 October 2009

Profile your customers' online social behaviour

Before jumping into the world of social media marketing, first find out how your customers / target audience are using social media, how they behave online and in networks and communities. Measure the likelihood of success before you invest in a venture that is very time consuming and costly. Forrester has this very handy profile tool that you can use initially to get an indication of the receptiveness and level of engagement you will receive for your brand among the target audience, by joining the Groundswell.

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