While undertaking research for my eBook on sales and marketing alignment and collaboration, I came across some good resources. I thought I would highlight them here in my blog for others to access:
Note: These are links to view the full PDF's of these documents.
HBR Kotler - Ending the War Between Sales and Marketing
Active Conversion - Sales and Marketing Alignment
CMO Council - The 2011 State of Marketing
CMO Council - Closing the Gap - The Sales and Marketing Alignment Imperative
Dewsnap & Jobber - What Factors Affect Collaboration Between Sales and Marketing Departments?
Tilton, Ten Ton Marketing - Gear up for Sucess: 8 Steps to Get Sales & Marketing Cranking in Unison
Internet.com - Improve Sales and Marketing Alignment to Generate Better Business Results
Aberdeen Group - Sales and Marketing Alignment. Collaboration + cooperation = peak performance
Aberdeen Group - Sales and Marketing Alignment. The New Power Couple
DemandGen - The Sales and Marketing Stimulus Package
Inflexion-Point Strategy Partners - 7 Essential Foundations for Achieving Sales and Marketing Alignment
Marketing News Sullivan - Made for Each Other
Hugh Macfarlane - Give Marketing a Sales Quota
Vision Group - Aligning Sales and marketing the three legged stool
DemandGen - The Emergence of the Shared Revenue Funnel
Forrester & Heidrick & Struggles - The Evolved CMO 2012
A Google search for "sales and marketing alignment" PDF's updated in the last year only returns 75 results - there has been a lot written on this topic over the years.