The difference between B2C and B2B marketing

This is the 2nd in a series of doodles I am going to publish. I invite you to doodle over the top of them in a red pen and send them to me, so I can republish them all on this blog. In the doodle I have outlined with help of the 6 C's the differences, over the course of the next weeks I will go into detail on each of these.

Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

Well, yeah they are people, but a person buying a product for themselves verses buying for their company is a very different, emotional experience. In fact, there are profound differences that you must remember when developing your marketing activities.

Although the marketing programs are similar, the mix used will differ for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth, social media and alliances etc), how they are executed, what they say, and the outcome of the marketing activities differ.

However the MAIN difference, is in B2B the buyers (often decision making teams) of the business budget, need to often justify in quantifiable terms the value from their purchase during budget review. This means B2B sellers need to prove the measurable value (quantify) to the buyer before and after purchase.